Wednesday September 1, 2010 13:17
How to Increase Your Home Party Sales by Starting a Blog
Finding new customers for your party plan business can be frustrating if you don’t know many people, and your home party sales will suffer if you can only rely on a few friends and family.
You have a few options to help boost your sales, and that includes advertising through flyers, talking to everyone you meet about your business, handing out business cards and having a table or stall at shows and exhibitions.
If you are time poor then another thing to consider is starting a blog to help market yourself and your business.
Why use a blog?
Blogs are becoming much more mainstream for businesses to market themselves because they are cost effective, an efficient means of reaching large numbers of potential customers and they are simple to set up.
Customers like them too because they usually contain unique information and helpful advice on topics that they are interested in.
You can also start a blog to help boost your home party sales. By doing so you can create a blog people want to visit when they need to know something about your industry therefore setting yourself up as an expert in your field.
Many party plan and direct sales companies don’t allow mentioning their company name directly but you can still talk generally about your products and services.
For example you may be in a perfume direct sales company so your blog could be about choosing the right fragrance for every occasion, or what the difference between top notes and base notes are.
Then when people want to know more they can contact you for more information, and when they do you can either send them to your company website (if you have one) or email them your recommendations on which is the best fragrance to buy – including any special deals that your business offers.
Starting a blog can be a very effective way to build your business and boost your home party sales.
- Category: Blogging for Party Plan Success
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If you are in the home party business then you know that the key to success is finding as many customers as possible. No customers means no bookings, which means you are not earning any money.
It has been estimated that around 95% of people who get into the party plan business quit within three months.
If you are a party plan consultant who wants more bookings, up until now your only options were to talk to more people, ask friends and family to hold a party for you, or advertise by creating flyers or putting ads in local newspapers.
Entering into the world of party plan may seem like a dream job; just head over to your hostesses home, talk about a product that you believe in and enjoy yourself for an hour or two. Then just collect the orders and it’s the easiest money you’ve made in a long time! Or is it?
If you have never created a blog before then you should probably start with Blogger as WordPress is a little more complicated to install. As an added advantage Google owns Blogger so may give them a boost in the search engine rankings.
