To build your business from your blog you first need to accomplish two things.

Firstly you need people to visit your blog, and secondly, you need to get them to take an action of some sort such as contacting you for more information, or clicking a link to your company website if you have one.

So how do you accomplish that?

Let’s first look at the content of your blog …

Obviously you should ensure that the posts on your business blog are related to your business and industry and are of interest to your customers and prospects.

A business blog enables you to self‐promote by demonstrating your leadership via writing creative articles on topics relevant to the products or services you promote. 80% of the business blog should be dedicated to sharing knowledge, and 20% on promotion.

It is the content and the keywords that consistently attract potential customers.

Any great blog content is about being original whether that’s for a business blog or a personal blog. You don’t need to write reviews on your products to build a customer base, as long as your posts are related and provide good information to people then you will attract people to your blog.

Speak your mind through the blog and whatever you wish to share, do so in a creative and fresh way. Most online readers scan content. Hence, visual cues alongside content will be a great way of ensuring focus on important points. You will have people coming back for more each time you update content, if you work on it

Great blog content offers information and insight into issues that the reader has not encountered before.

You should also endeavour to make your readers believe that you identify with their distinct wants and needs and that you are there to solve any issues they may have rather than just push your business plan or company products onto them.

Be ready to offer advice and solve problems that a reader may find overwhelming. This could establish your expertise and people seek experts out help them. They trust the products that experts recommend.

Don’t hesitate to throw in your opinions, create controversy and questioning and instigate participation. It is your blog post and you can use the space as you desire. Food for thought is better than a bored audience.

Here is an example of what I mean.

Let’s say your company is Tupperware. Right now in the news there is a lot of controversy over microwaving with plastic containers. This is a huge topic and you could potentially gain a lot of customers and attention to your blog by writing about this. Especially if you have a solution, or can allay any fears.

If it’s newsworthy and relates to your product ‐ blog about it.

So now you know how important the content of your blog is, time to get started writing.

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